Episode 31: Turn Website Browsers into Buyers with a Lead Magnet
On this episode of The Friday Habit, Ben and Mark discuss lead magnets, the tools that allow you to trade something of value to the consumer for their email address. Even with social media dominating the digital landscape, email is still the most cost-effective method of communication for lead generation, so what should you be doing to tap into this power?
1. E-book
2. Self-evaluation checklist
3. Access to a free online course
4. A series of helpful emails sent weekly
5. Access to a private Facebook or Slack group
6. Mythbuster PDF
7. Access to a single how-to video
8. 5-day video series
9. Spreadsheet-based tool
10. Free quiz with results sent via email
11. Specialized interactive calculator – Calculoid is a great resource for this.
12. Fill out worksheets
13. Access to a free webinar – Just make sure the content is interesting and not only a sales pitch.
14. Cheat sheet
15. Free demo or sample
When thinking through which lead magnet would be a good starting place for you, consider this question: “What is the first step someone needs to take before they are ready to hire you?” Here are 4 key criteria for finding the right one for you:
Something your audience actually wants – You could ask your current clients for their input on this.
Something closely related to your product or business
Something that you have the skill to create
Something that will build trust, be a good experience for the consumer, and be useful
Now that you have decided which lead magnet to use, make sure you have your basic sales funnel systematized. Your next steps could look something like this:
1. Trigger an automatic email to welcome/thank them for joining
2. Add them to your mailing list
3. Follow up with a personal video response
4. Invite them to take the next action
5. Set them up in a drip campaign of a series of emails
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