Episode 88 & 89: Scaling an Outsourced CMO Business to 270 Employees with Erik Huberman
Erik Huberman is the founder and CEO of Hawke Media, one of the fastest-growing marketing consultancies in the United States.
Main Topic Notes
Tell us a little about yourself
Why is hiring an in-house marketing team a bad idea
How do you know when you’re ready to outsource your marketing
How do we get attention in an attention-deficit world
Covid hit marketing hard, How do you adapt your business fast in a global crisis?
Recap / Takeaways
There's a perception and reality with every job and you have to determine whether the hard parts are worth it
If you're early in your career, go try a bunch of jobs and find out what's worth it
Stress isn't necessarily a bad thing, that's what helps you grow
If you don't have difficult challenges, the wins don't feel as good
Managing a large business can be like walking an elephant down a narrow path
You have to be a numbers person to run a successful business
Build a model, then project out what it looks like if you get bigger
If you want to win the Superbowl, build a team of people who have won the Superbowl before