Episode 105 & 106: Content Strategy With Amy Hardison White
Amy Hardison White has been in the startup world since before the bubble, with a background in copywriting and content marketing. Her focus today is helping accounting startups and payment providers acquire new users with targeted content strategy.
Recap / Takeaways
Take notes on what is happening in customer conversations.
Where are your target customers hanging out online?
Consider the strengths and weaknesses of your team (writing, video, etc)
Repurposing your content (make your podcast into an article or video)
If you don't have time to write it, have someone on your team interview you.
It's okay to lower your own expectations on production value—just get it out there!
Check out the book Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It