Episode 105 & 106: Content Strategy With Amy Hardison White

 
 

Amy Hardison White has been in the startup world since before the bubble, with a background in copywriting and content marketing. Her focus today is helping accounting startups and payment providers acquire new users with targeted content strategy.

Recap / Takeaways

  • Take notes on what is happening in customer conversations.

  • Where are your target customers hanging out online?

  • Consider the strengths and weaknesses of your team (writing, video, etc)

  • Repurposing your content (make your podcast into an article or video)

  • If you don't have time to write it, have someone on your team interview you.

  • It's okay to lower your own expectations on production value—just get it out there!

  • Check out the book Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It

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