Episode 49: Building an Authority Brand with Curt Mercadante - Part 1
Our guest on this episode of The Friday Habit podcast is Curt Mercadante, Founder of Merc Enterprises, author, certified Gallup Strengths trainer, certified human behavior specialist, and host of The Freedom Mindset Podcast Radio show.
Curt shares his insights about creating an authority brand rather than just a commodity brand, providing value, attracting customers, and cultivating loyalty. Every business, he points out, started as a thought which led to an idea that manifested into a business that comes with inherent authority, but many people are not tapping into this authority to improve the lives of other people.
The 4 pillars of building an authority brand:
Attention
Gaining followers, likes, views, and shares are just the beginning.
Accuracy
Creating a client persona based on demographics, behaviors, and attitudes is essential to understanding and relating to your audience.
Alignment
Your audience wants to know what is in it for them, so don’t bombard them with your accomplishments and accolades. Create your impact story in the form of one simple sentence.
Authenticity
Consistently communicating to your audience will establish the know, like, and trust factor.
Many businesses focus their strategies on social media because this his how they think they can reach the most people, but social media is just a tool and it is not reliable for gaining leads or loyal customers. It is crucial to consistently communicate your message, being aware of your niche, and the best ways to reach the personas you have established. Rather than focusing on results, dial into the process, and reverse engineer your long-term goals to determine your outcomes.
Come back next week for the conclusion of Mark and Ben’s conversation with Curt!
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