Episode 64: 5 Jobs Your Website Can Do for Your Business
What job do you want your website to do for you? In today’s episode, we talk about 5 jobs your website can do for your business, and how to make your website do those jobs better.
1. Build legitimacy
How to build legitimacy with your website:
Create a great impression with a professional design
Show examples or case studies of your work
Share your knowledge through blog posts
Display quotes from happy customers
Feature logos of respected companies you’ve worked with
Show photos of your team with relevant bios
Include a press section with places you’ve been featured
2. Help people discover you
How to help new people find your website:
Strategically use keywords in your page titles and URLs
Write long-form blog posts than answer customer questions
Use alt text for your images so people can find them
Set up a Google My Business profile
List your company website in online directories
Get respected websites to link to you
Follow other SEO best practices
3. Build your email list
How to build your email list through your website:
Include a sign-up box in the footer of every page
Allow people to subscribe and get blog posts delivered
Offer a valuable lead magnet in exchange for an email
4. Make sales for you
How to make sales through your website:
Set up a store on your site (it’s easy with Squarespace)
Add digital products like guides, videos, or courses
Sell workshops as a service product
Sell physical products and ship them to your customers
Or open a merch shop and let Printful do the fulfillment
Include FAQs to help customers take the leap
5. Increase quality of leads
Here’s how to increase the quality of leads from your site:
Be clear about your niche (only those that fit will reach out)
Publish your pricing (this will disqualify some leads)
List the types of problems you don’t solve on your site
Change your contact form to a detailed application (only the most interested leads will make it through)
Identify your top priority for your website, then make one small improvement to help it meet your goal better.
If you’re interested in improving your website and the work it does for your business, check out Ben’s company, Knapsack Creative Co. They’re on a mission to deliver the best web design experience available and they’ll help you optimize your site for success.
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